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Point News Room – How We Tackle the Plastic Problem
Insight Tackling the Plastic Problem For the past eight years, we have been committed to the responsible and sustainable use of plastics in our business.
Point News Room – How Consumers React to Visual Marketing
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying
Point News Room – Digital in Retail – From Bricks to Bytes
INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes
Point – Our Take on Sustainability and Green Fingers
Point – Our Take on Sustainability and Green Fingers Point – Our Take on Sustainability and Green Fingers Point – Our Take on Sustainability and
Spotlight – Meet Ian Russell Our Non-Executive Chairman
Spotlight – Meet Ian Russell Our Non-Executive Chairman Point Group has announced the appointment of Ian Russell to the board as a Non-Executive Chairman. Prior
Point’s Statement On Diversity & Inclusion
2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is
Point News Room – Promo Merch for Informal & Modern Trade
INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market
Value Engineering in POSM – Marketing and Financial benefits
Value Engineering in POSM – Marketing and Financial benefits Value Engineering in POSM – Marketing and Financial benefits INSIGHT Both a marketing and business advantage
Point – The Informal Customer – Understanding Who They Are
Point – The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer
The Informal Market
Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand
Point News Room – Silver for Point at EcoVadis – CSR
EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked
Point News Room – The Internet of Things – Bridge the Gap
Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world,
How Consumers React to Visual Merchandising
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying
Top 7 Marketing Trends in 2019 – What You Need to Know
Top 7 Marketing Trends in 2019 – What You Need to Know Insight Customer experience leads 2019 marketing trends The latest marketing trends to watch
Point News Room – Smart Procurement and Sourcing Innovation
Insight Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately
Point News Room – FinTech Trends – Deciphering AI
Point News Room – FinTech Trends – Deciphering AI Point News Room – FinTech Trends – Deciphering AI Insight Deciphering Artificial Intelligence (AI) Consumer purchasing
Point News Room – Opening the Floodgates on DAM
Insight Digital Asset Management (DAM) So what’s this DAM thing that you keep hearing about, and can it really make a difference to your organisation?
Joining forces on Nelson Mandela Day – Point CSI CSR
Insight Joining forces on Nelson Mandela Day 18th July marked a special day in South Africa – the late Nelson Mandela’s 100th birthday, making this
Point News Room – Promo Gifts – Reaching Premium Potential
Insight Promotional Gifts: The Premium Potential Who doesn’t like a freebie from time to time? That said promotional items and corporate gifts are a powerful
Point News Room – Point is Now Proudly a Level 2 B-BBEE
Point is pleased to announce that as of June 2018, the South African operating company has a Level 2 B-BBEE rating. As a generic company
Counting Clicks Matters – Top Trends for Online Engagement
Insight Counting the Clicks The digital marketing space is forever evolving, as are the longstanding tools and platforms which seem to be unwavering. As the
Point News Room – Digital in Retail 101 – How you can use it
Insight Digital 101 Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how
The benefits of print management
Typically a print broker is seen as someone who is a middleman between print buyers and suppliers, taking prices from a number of print suppliers
Shopper Engagement: Progressive Transition
Insight The progressive transition The continuous evolution of the retail space has made the shopper harder to identify and target. Brick and mortar establishments aren’t
Breakfast with Jeremy Sampson
It’s not often that an opportunity to spend an hour with brand guru Jeremy Sampson presents itself. It was quite a treat to be able to host key clients at Point head office for breakfast with Jeremy.
Point concludes B-BBEE Transaction
We are very pleased to become a 30% BWO company through this deal with a co-founder and executive of the business,” said Davies. “Tanya will
Innovation and efficiency – can they co-exist?
In many companies innovation and efficiency aren’t just at odds; they are at war.
Book Club with Terry Behan
Terry Behan, author and CEO of VWV_EMEA shared insights into trends covered in his Connect with the Continent. The book focuses on growing brands and business within an African Context.
Print clients and the industry benefit from B-BBEE
“Highly successful corporate players like Firstrand…have grown their B-BBEE ratings to Level 2. This doesn’t happen by accident. It happens because these organisations are committed
Omnichannel Marketing: The Customer Connection
Insight The customer connection An ‘Always Addressable Consumer’* correctly targeted with an Omnichannel strategy will remain a Loyal Brand Advocate. They will purchase and recommend
B-BBEE over breakfast
Point was proud to have hosted another successful and informative breakfast forum that took place in Cape Town in April 2015 with Alana Bond as guest speaker, discussing the impact of the new B-BBEE codes on business.