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How Consumers React to Visual Marketing
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying
Digital in Retail: From Bricks to Bytes
INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes
Sustainability: Green Fingers
INSIGHT Reap what you sow. There has been an undeniable shift in the world’s mindset towards sustainability and “going green”. As consumers find ways to
Point Group welcomes Ian Russell as Non-Executive Chairman
Point Group has announced the appointment of Ian Russell to the board as a Non-Executive Chairman. Prior to his appointment to the board, Ian Russell
Point’s Statement On Diversity & Inclusion
2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is
Promotional Merchandise for Informal & Modern Trade
INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market
Value Engineering in POSM
INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial
The Informal Customer
Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The
The Informal Market
Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand
EcoVadis awards Point Silver
EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked
The Internet of Things
Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world,
Top 7 Marketing Trends in 2019
Insight Customer experience leads 2019 marketing trends The latest marketing trends to watch out for this year are out. There’s definitely a theme in this