Fads & Features: What’s Hot (and What’s Not) in Marketing #4
Fads & Futures: What’s Hot (and What’s Not) in Marketing #4 The world of marketing is a fast-moving beast. Trends pop up, vanish, and sometimes even come back around in a whole new way. It’s our job at Point to help you navigate this ever-evolving landscape, and that’s why we put together our latest report: […]
Fads & Futures: Decoding What Matters for Your Brand #3
Fads & Futures: Decoding What Matters for Your Brand #3 Summary The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world. At Point, we believe understanding both is crucial. Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They […]
Embracing Change: Introducing Point Iconic
Embracing Change: Introducing Point Iconic At Point, we’ve always been driven by a commitment to innovation and growth. Today, we are pleased to announce a significant milestone in our journey: the transition from “Iconic Collective” to “Point Iconic.” This change isn’t just about a new name; it’s a reflection of our evolving identity and values. […]
Fads & Futures: Decoding What Matters for Your Brand #2
Fads & Futures: Decoding What Matters for Your Brand #2 The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world. At Point Group, we believe understanding both is crucial. Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They […]
Point Group Wins Prestigious SABCO Award for Digital Transformation!
Point Group Wins Prestigious SABCO Award for Digital Transformation! We’re thrilled to announce that Point Group has been recognized for its commitment to digital innovation with the South African Business Council (SABCO) Award for Digital Transformation! This prestigious award highlights our dedication to excellence and driving positive change in the marketing procurement industry. Why We […]
Point to expand footprint into Ethiopia, Qatar, Turkey, and Iraq
Point to expand footprint into Ethiopia, Qatar, Turkey, and Iraq Point, a leading provider of global marketing services, has announced their intended expansion of its geographic footprint into four new countries: Ethiopia, Qatar, Turkey, and Iraq. This strategic move underscores Point’s commitment to supporting its clients as they navigate the dynamic and growing markets of Africa and […]
CENTRALISED PURCHASING CENTRE OF EXCELLENCE.
Point Group Announces Strategic Investment and Key Leadership Appointment for Centralised Purchasing Centre of Excellence in Egypt Cairo, 27th November 2023 – Point Group, a South African founded leading global marketing services business, is excited to announce a significant strategic investment in a new Centralised Purchasing Centre of Excellence in Egypt. This strategic move aligns with […]
Point Group marks new level of growth with appointment of new CFO
Point Group marks new level of growth with appointment of new CFO Point Group is excited to announce the appointment of Jonathan Adams, a leading CFO with broad market experience across the African continent as the new Group CFO, effective from November 1, 2023, as it ushers in an era of enhanced growth and diversified […]
Point Internship Programme Graduates
Point Internship Programme Celebrating growth & graduations Our internship programme provides a venue for students and recent graduates to further develop their skills. To gain hands-on experience by working on projects linked to their field of study and career goals. The ultimate goal is for them to use their skills in a real-world setting, where […]
Point Group Appoints Dermot Latimer as New CEO
Press release [South Africa, 31st March 2023] – Point Group, a leading marketing solutions provider across Africa and the Middle East, has announced the appointment of Dermot Latimer as its new CEO, effective from 1st April 2023. Point Group has been on an incredible growth journey over the past few years, expanding its businesses and […]
Point Group Awarded Procter & Gamble’s External Business Partner Excellence Award for 2022
Point Group Awarded Procter & Gamble’s External Business Partner Excellence Award for 2022 We are excited to share that Point Group has been awarded Procter & Gamble’s external business partner excellence award for 2022. It really is humbling to have been named one of their global excellence partners from a pool of over 70,000 global […]
Point Group – H1 2022 Trading Update
Read our latest trading update for the first half of the year and understand where we’re seeing positive growth in this very challenging trading environment.
Point News Room – How We Tackle the Plastic Problem
Insight Tackling the Plastic Problem For the past eight years, we have been committed to the responsible and sustainable use of plastics in our business. As a part of this commitment, we recently reached ‘engaged’ status with non-profit social enterprise and membership organisation, Responsible Plastic Management (RPM) Program, who help organisations identify and reduce problem […]
Point News Room – How Consumers React to Visual Marketing
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Point News Room – Digital in Retail – From Bricks to Bytes
INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: […]
Spotlight – Meet Ian Russell Our Non-Executive Chairman
Spotlight - Meet Ian Russell Our Non-Executive Chairman Point Group has announced the appointment of Ian Russell to the board as a Non-Executive Chairman. Prior to his appointment to the board, Ian Russell has occupied multiple senior leadership roles for leading companies that include Barclays, Absa, SABMiller, Telkom and notably BCX. As a renowned leader, […]
Point’s Statement On Diversity & Inclusion
2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is necessary. As we navigate through realities presented to us by Covid-19 and the Black Lives Matter movement, as a business and as individuals, it is time to review and reaffirm […]
Point News Room – Promo Merch for Informal & Modern Trade
INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market especially has serious potential as it’s a growing market for many brands. Promotional products are one of the most cost-effective marketing tactics and allow you to market your brand long […]
Value Engineering in POSM – Marketing and Financial benefits
Value Engineering in POSM – Marketing and Financial benefits Value Engineering in POSM – Marketing and Financial benefits INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business […]
Point – The Informal Customer – Understanding Who They Are
Point - The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction […]
The Informal Market
Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some […]
Point News Room – Silver for Point at EcoVadis – CSR
EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked Point in the top 30% of companies assessed in the same category. Nicholl Alexander, Head of Quality and Supplier Management, the driver behind the EcoVadis audit explains: EcoVadis is a collaborative platform […]
Point News Room – The Internet of Things – Bridge the Gap
Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies. Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at […]
How Consumers React to Visual Merchandising
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Top 7 Marketing Trends in 2019 – What You Need to Know
Top 7 Marketing Trends in 2019 – What You Need to Know Insight Customer experience leads 2019 marketing trends The latest marketing trends to watch out for this year are out. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst […]
Point News Room – Smart Procurement and Sourcing Innovation
Insight Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately affects the business’s bottom line. This archaic thinking limits the potential of procurement departments, but fortunately, there are new, smarter, procurement trends that are facilitating a change in this backwards […]
Point News Room – FinTech Trends – Deciphering AI
Point News Room - FinTech Trends - Deciphering AI Point News Room - FinTech Trends - Deciphering AI Insight Deciphering Artificial Intelligence (AI) Consumer purchasing power is drastically growing. Luckily advancements in the Financial Technology (FinTech) sector are allowing brands and businesses to reach this growing market of potential consumers. Of course with new technologies, […]
Point News Room – Opening the Floodgates on DAM
Insight Digital Asset Management (DAM) So what’s this DAM thing that you keep hearing about, and can it really make a difference to your organisation? Here’s what you really need to know about Digital Asset Management (DAM) systems: Secure Centralized 24-Hour Access Cost-Effective Intelligent Evolving The best place to start may be to explain what […]
Joining forces on Nelson Mandela Day – Point CSI CSR
Insight Joining forces on Nelson Mandela Day 18th July marked a special day in South Africa – the late Nelson Mandela’s 100th birthday, making this year’s spirit for giving and ubuntu stronger than ever before. As the South African Point team joined the rest of the country in contributing their 67 minutes to local, disadvantaged […]