News Room

Informal market busy street corner

The Informal Market

Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand

The benefits of print management

Typically a print broker is seen as someone who is a middleman between print buyers and suppliers, taking prices from a number of print suppliers

Shopper Engagement: Progressive Transition

Insight The progressive transition The continuous evolution of the retail space has made the shopper harder to identify and target. Brick and mortar establishments aren’t

Breakfast with Jeremy Sampson

It’s not often that an opportunity to spend an hour with brand guru Jeremy Sampson presents itself. It was quite a treat to be able to host key clients at Point head office for breakfast with Jeremy.

Point concludes B-BBEE Transaction

We are very pleased to become a 30% BWO company through this deal with a co-founder and executive of the business,” said Davies. “Tanya will

Book Club with Terry Behan

Terry Behan, author and CEO of VWV_EMEA shared insights into trends covered in his Connect with the Continent. The book focuses on growing brands and business within an African Context.

Omnichannel Marketing: The Customer Connection

Insight The customer connection An ‘Always Addressable Consumer’* correctly targeted with an Omnichannel strategy will remain a Loyal Brand Advocate. They will purchase and recommend

B-BBEE over breakfast

Point was proud to have hosted another successful and informative breakfast forum that took place in Cape Town in April 2015 with Alana Bond as guest speaker, discussing the impact of the new B-BBEE codes on business.