Top 7 Marketing Trends in 2019 – What You Need to Know

13 February 2019 •

artificial-intelligence, Customer Experience, Data, Digital, Influencer Marketing, Marketing Trends

Insight

Customer experience leads 2019 marketing trends

The latest marketing trends to watch out for this year are out. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst redefining influencer marketing.

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According to Forrester Consulting, a fundamental theme for 80% of marketers and brands all over the world is the improvement of the overall customer experience to, you guessed it, increase customer loyalty. We can expect to see a greater focus on personalisation and immersive digital customer experiences.

Here’s a quick look at this year’s marketing trends:

Marketing Trends

AI informs customer experience

Artificial Intelligence continues to lead many conversations in the marketing space, seeing that more and more brands are tapping into the power of data-driven, AI-powered platforms in their customer profiling efforts. With AI’s promise of a better understanding of target audiences, marketers will be able to strategise accurately the right customer experience that will ensure a higher campaign engagement.

Audience Expansion 43%

Audience Targeting 39%

Marketers are already using AI for developing and identifying their audience. 43% are already using AI for audience expansion, and 39% are using it for audience targeting, says Forbes.

Data will drive creativity

Data democratisation gives creative teams the ability to instantly access and interpret data. Increasing access to data has resulted in a data-driven approach to creativity which will save valuable time, identify the right messaging across the best suited channels at the right time, and thus increasing ROI. Give your creatives the data!

Remember, data doesn’t just live in the digital realm, it’s all around us all the time. Fact is, every action a shopper makes can be considered a data set. The challenge is how can we extract this data in a meaningful way? Digital POSM is making this extraction of data from the real world possible without disrupting the shopper. All this data is critical in understanding your customer and bench-marking the success or fail of a campaign.

Influencer Marketing

Influencer Marketing reemerges as a major marketing trend in 2019. 39% of marketers plan on increasing their influencer marketing budgets in 2019. Brands have also begun moving away from using celebrities for their campaigns.

We can expect to see brands adjust their influencer marketing strategies around micro-influencers aka. ‘real people’, as target audiences are more likely to engage with them.

The Internet catches up to Television

Television traditionally has always taken up a significant chunk of the marketing budget from production to airing. With the rise of the internet, it’s good news for marketers, a digital campaign costs less and reaches both quantity and quality. TV isn’t dead, but digital is certainly alive and well and where you should be reallocating your budget to.

is the estimated number of minutes people will spend in a day on online shopping, social media, and streaming music & videos in 2019.

Digital transformation

Digital transformation will evolve Customer Experience Management (CXM). It will develop the collection of processes an organisation uses to track, oversee and organise every interaction between a customer and the brand throughout the customer life cycle.

Visual Search opens new possibilities

As the desire for speed and ease when obtaining information online rises, the number of brands that plan to leverage visual search also increases. A report by MarketandMarkets projects that the image recognition market will grow to $25.65 billion in 2019.

Consumers are listening to podcasts

Data reports suggest that 80% of avid podcast listeners listen to on average seven shows a week. Both B2B and B2C marketers are now jumping on the podcast bandwagon, as the ideal format for connecting with on-the-move auditory audiences. Not only do podcasts provide marketers with cost-effective and high-quality content sourced from industry thought, but they can also strengthen relationships with strategic accounts.