Fads & Futures: 6th Edition
Decoding Marketing Trends ” style=”caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; white-space: normal;”>” style=”caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); letter-spacing: normal; white-space: normal;”>FADS AND FUTURES IN THE SIXTH EDITION The marketing landscape is a constantly shifting terrain. What’s trending today might be yesterday’s news tomorrow. Point Group’s Sixth Edition of […]
Fads & Futures: September 2024 – A Trend Report From Point
Fads & Futures: September 2024 – A Trend Report From Point The World is Moving Fast: Decoding the Latest Fads & Futures Staying ahead of the curve in today’s rapidly evolving digital landscape is crucial for any brand. Our latest Fads & Futures report explores the trends shaping the cultural landscape, from the fleeting fads […]
Fads & Features: What’s Hot (and What’s Not) in Marketing #4
Fads & Futures: What’s Hot (and What’s Not) in Marketing #4 The world of marketing is a fast-moving beast. Trends pop up, vanish, and sometimes even come back around in a whole new way. It’s our job at Point to help you navigate this ever-evolving landscape, and that’s why we put together our latest report: […]
Embracing Change: Introducing Point Iconic
Embracing Change: Introducing Point Iconic At Point, we’ve always been driven by a commitment to innovation and growth. Today, we are pleased to announce a significant milestone in our journey: the transition from “Iconic Collective” to “Point Iconic.” This change isn’t just about a new name; it’s a reflection of our evolving identity and values. […]
Point to expand footprint into Ethiopia, Qatar, Turkey, and Iraq
Point to expand footprint into Ethiopia, Qatar, Turkey, and Iraq Point, a leading provider of global marketing services, has announced their intended expansion of its geographic footprint into four new countries: Ethiopia, Qatar, Turkey, and Iraq. This strategic move underscores Point’s commitment to supporting its clients as they navigate the dynamic and growing markets of Africa and […]
Point Group marks new level of growth with appointment of new CFO
Point Group marks new level of growth with appointment of new CFO Point Group is excited to announce the appointment of Jonathan Adams, a leading CFO with broad market experience across the African continent as the new Group CFO, effective from November 1, 2023, as it ushers in an era of enhanced growth and diversified […]
Point Group Appoints Dermot Latimer as New CEO
Press release [South Africa, 31st March 2023] – Point Group, a leading marketing solutions provider across Africa and the Middle East, has announced the appointment of Dermot Latimer as its new CEO, effective from 1st April 2023. Point Group has been on an incredible growth journey over the past few years, expanding its businesses and […]
Point Group Awarded Procter & Gamble’s External Business Partner Excellence Award for 2022
Point Group Awarded Procter & Gamble’s External Business Partner Excellence Award for 2022 We are excited to share that Point Group has been awarded Procter & Gamble’s external business partner excellence award for 2022. It really is humbling to have been named one of their global excellence partners from a pool of over 70,000 global […]
Point News Room – How We Tackle the Plastic Problem
Insight Tackling the Plastic Problem For the past eight years, we have been committed to the responsible and sustainable use of plastics in our business. As a part of this commitment, we recently reached ‘engaged’ status with non-profit social enterprise and membership organisation, Responsible Plastic Management (RPM) Program, who help organisations identify and reduce problem […]
Point News Room – How Consumers React to Visual Marketing
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Point News Room – Digital in Retail – From Bricks to Bytes
INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: […]