Point Group marks new level of growth with appointment of new CFO
Point Group marks new level of growth with appointment of new CFO Point Group is excited to announce the appointment of Jonathan Adams, a leading CFO with broad market experience across the African continent as the new Group CFO, effective from November 1, 2023, as it ushers in an era of enhanced growth and diversified […]
Point Group Appoints Dermot Latimer as New CEO
Press release [South Africa, 31st March 2023] – Point Group, a leading marketing solutions provider across Africa and the Middle East, has announced the appointment of Dermot Latimer as its new CEO, effective from 1st April 2023. Point Group has been on an incredible growth journey over the past few years, expanding its businesses and […]
Point Group Awarded Procter & Gamble’s External Business Partner Excellence Award for 2022
Point Group Awarded Procter & Gamble’s External Business Partner Excellence Award for 2022 We are excited to share that Point Group has been awarded Procter & Gamble’s external business partner excellence award for 2022. It really is humbling to have been named one of their global excellence partners from a pool of over 70,000 global […]
Point News Room – How We Tackle the Plastic Problem
Insight Tackling the Plastic Problem For the past eight years, we have been committed to the responsible and sustainable use of plastics in our business. As a part of this commitment, we recently reached ‘engaged’ status with non-profit social enterprise and membership organisation, Responsible Plastic Management (RPM) Program, who help organisations identify and reduce problem […]
Point News Room – How Consumers React to Visual Marketing
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Point News Room – Digital in Retail – From Bricks to Bytes
INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: […]
Spotlight – Meet Ian Russell Our Non-Executive Chairman
Spotlight - Meet Ian Russell Our Non-Executive Chairman Point Group has announced the appointment of Ian Russell to the board as a Non-Executive Chairman. Prior to his appointment to the board, Ian Russell has occupied multiple senior leadership roles for leading companies that include Barclays, Absa, SABMiller, Telkom and notably BCX. As a renowned leader, […]
Point’s Statement On Diversity & Inclusion
2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is necessary. As we navigate through realities presented to us by Covid-19 and the Black Lives Matter movement, as a business and as individuals, it is time to review and reaffirm […]
Point News Room – Promo Merch for Informal & Modern Trade
INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market especially has serious potential as it’s a growing market for many brands. Promotional products are one of the most cost-effective marketing tactics and allow you to market your brand long […]
Value Engineering in POSM – Marketing and Financial benefits
Value Engineering in POSM – Marketing and Financial benefits Value Engineering in POSM – Marketing and Financial benefits INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business […]
Point – The Informal Customer – Understanding Who They Are
Point - The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction […]