Point News Room – Digital in Retail 101 – How you can use it
Insight Digital 101 Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how the shopping experience takes place. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: Applications are endless, keep your objectives […]
The benefits of print management
Typically a print broker is seen as someone who is a middleman between print buyers and suppliers, taking prices from a number of print suppliers for a job or jobs and pushing them out to buyers. In print management however, the ultimate aim of delivery is efficiency – for both client and printer. Improved process […]
Shopper Engagement: Progressive Transition
Insight The progressive transition The continuous evolution of the retail space has made the shopper harder to identify and target. Brick and mortar establishments aren’t disappearing, but the traditional shopping experience is advancing. The appealing convenience of e-commerce is influencing customer decisions and expectations, meaning marketers are being challenged to merge the digital and the […]
The Point Innovation Team
Our innovation forums are industry-specific exhibitions hosted for our clients, to showcase new ideas, process improvements and state of the art production techniques. We have a dedicated team who are always eager to take our clients business to the next level.
Point concludes B-BBEE Transaction
We are very pleased to become a 30% BWO company through this deal with a co-founder and executive of the business,” said Davies. “Tanya will remain in her group executive role, in addition to her role as a Director of the South African operating company.
Print clients and the industry benefit from B-BBEE
“Highly successful corporate players like Firstrand…have grown their B-BBEE ratings to Level 2. This doesn’t happen by accident. It happens because these organisations are committed – strategically and practically – to B-BBEE. Is it a co-incidence that FNB was voted the world’s most innovative bank in 2013? I don’t think so.”
Omnichannel Marketing: The Customer Connection
Insight The customer connection An ‘Always Addressable Consumer’* correctly targeted with an Omnichannel strategy will remain a Loyal Brand Advocate. They will purchase and recommend your product for as long as they feel the experience enriches their lives. One size does not fit all Maximise the brand experience Take advantage of all platforms Create the […]