A new model,
for a new time
Our team of experts build tailored marketing solutions for our clients in 26 different countries across Africa, the Middle East, Europe and Asia.
We utilise strategic and innovative thinking capabilities at the intersect of emerging and exponential technologies through creative design.
Learn about the social and digital trends that will impact your marketing campaigns this year. Download The Ultimate Guide To Social & Digital in 2022.
Global supply-chain and procurement expertise. Local suppliers.
We support the world’s most recognised brands in the sustainable and efficient sourcing of their marketing and promotional materials. There’s a reason they entrust us with managing over $250 million in spend on their behalf every year.
STRATEGIC & CREATIVE AGENCY
Where strategic thinking, technology and creativity collide.
Our strategic and creative agency, Iconic Collective, has been changing the fortunes of businesses and brands across Africa, Europe, and the Middle East since 2014. Their Agile Integrated Marketing model places data and strategic thinking at the heart of all creative marketing solutions they execute.
Let us show you how to provide a seamless user experience across all channels relevant to your customer’s journey. Download our Omnichannel Playbook here.
Data, alone, has close to no value.
It’s what you do with that data that defines its value. Our Insights division has an unrivalled team of data scientists and analysts whose sole focus is to unify data sources and interrogate those sources for the key and strategic insights for our clients.
We partner with our clients to help inform their strategic planning across their territories to achieve the business and brand drivers and goals.
Producing over 100 insight reports to our clients every month, we ensure our clients are informed, prepared and enabled to make the decisions their businesses need them to make.
Download our Digital Transformation whitepaper and lead your business through the critical elements to consider when engaging in digital transformation and what to plan deeply for to ensure the success of your efforts.
Inspiring action through innovation
Welcome to our journey
At Point, we believe we all have a responsibility to look after our planet and make sure we do everything possible to leave it a better place than before. We therefore interpret our clients’ needs and guide them towards the most sustainable solution to meet their requirements.
Our intention is to reduce our carbon footprint and ensure we are moving towards a more sustainable future by using more environmentally and responsibly sourced materials – from the board used in manufacturing structures, the plastic in our promotional items and the paper used in our print jobs.
We have begun the journey to understand each of the regions and markets that we operate in, specifically around manufacturing processes available and what materials are available in these markets so that we can build a more detailed and effective approach for sustainability within these regions.
Point Group Awarded Proctor & Gamble’s External Business Partner Excellence Award for 2022 We are excited to share that Point Group has been awarded Procter
Read our latest trading update for the first half of the year and understand where we’re seeing positive growth in this very challenging trading environment.
Insight Tackling the Plastic Problem For the past eight years, we have been committed to the responsible and sustainable use of plastics in our business.