pt.Track™ is aimed at both Procurement (cost saving drivers, zero based budgeting initiatives) and Marketing (ensuring POSM spend is fully utilised in trade). As well as driving wastage reduction through actionable reporting and maintenance of marketing collateral in trade, ensuring longevity and more significant opportunity for ROI.
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pt.Drive™ covers the process of estimating through to managing the entire supply chain from start to finish for our clients, and is fully audited.
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Our Digital Asset Management tool (DAM) consolidates your campaign marketing assets for access at your fingertips, saving valuable time and ensuring brand consistency through access control, error reduction and improvement, plus cost savings in creative turnaround times.
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A new model,
for a new time
Our team of experts build tailored marketing solutions for our clients in 26 different countries across Africa, the Middle East, Europe and Asia.
We utilise strategic and innovative thinking capabilities at the intersect of emerging and exponential technologies through creative design.
Learn need-to-know shifts in consumer behaviour to future-proof your business and marketing strategies.
SOURCING EXPERTS
Global supply-chain and procurement expertise. Local suppliers.
We support the world’s most recognised brands in the sustainable and efficient sourcing of their marketing and promotional materials. There’s a reason they entrust us with managing over $100 million in spend on their behalf every year.
Office locations
Different countries
Clients who trust us
STRATEGIC & CREATIVE AGENCY
Where strategic thinking, technology and creativity collide.
Our strategic and creative agency, Iconic Collective, has been changing the fortunes of businesses and brands across Africa, Europe, and the Middle East since 2014. Their Agile Integrated Marketing model places data and strategic thinking at the heart of all creative marketing solutions they execute.
Let us show you how to provide a seamless user experience across all channels relevant to your customer’s journey. Download our Omnichannel Playbook here.
INTELLIGENT INSIGHTS
Data, alone, has close to no value.
It’s what you do with that data that defines its value. Our Insights division has an unrivalled team of data scientists and analysts whose sole focus is to unify data sources and interrogate those sources for the key and strategic insights for our clients.
We partner with our clients to help inform their strategic planning across their territories to achieve the business and brand drivers and goals.
Producing over 100 insight reports to our clients every month, we ensure our clients are informed, prepared and enabled to make the decisions their businesses need them to make.
Download our Digital Transformation whitepaper and lead your business through the critical elements to consider when engaging in digital transformation and what to plan deeply for to ensure the success of your efforts.
ORGANISATIONAL LEADERSHIP
Inspiring action through innovation
SUSTAINABILITY
Welcome to our journey
At Point, we believe we all have a responsibility to look after our planet and make sure we do everything possible to leave it a better place than before. We therefore interpret our clients’ needs and guide them towards the most sustainable solution to meet their requirements.
Our intention is to reduce our carbon footprint and ensure we are moving towards a more sustainable future by using more environmentally and responsibly sourced materials – from the board used in manufacturing structures, the plastic in our promotional items and the paper used in our print jobs.
We have begun the journey to understand each of the regions and markets that we operate in, specifically around manufacturing processes available and what materials are available in these markets so that we can build a more detailed and effective approach for sustainability within these regions.
NEWS ROOM
Keep updated with us.
Fads & Features: What’s Hot (and What’s Not) in Marketing #4
Fads & Futures: What’s Hot (and What’s Not) in Marketing #4 The world of marketing is a fast-moving beast. Trends pop up, vanish, and sometimes even come back around in a whole new way. It’s our job at Point to help you navigate this ever-evolving landscape, and that’s why we put together our latest report: […]
Fads & Futures: Decoding What Matters for Your Brand #3
Fads & Futures: Decoding What Matters for Your Brand #3 Summary The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world. At Point, we believe understanding both is crucial. Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They […]
Embracing Change: Introducing Point Iconic
Embracing Change: Introducing Point Iconic At Point, we’ve always been driven by a commitment to innovation and growth. Today, we are pleased to announce a significant milestone in our journey: the transition from “Iconic Collective” to “Point Iconic.” This change isn’t just about a new name; it’s a reflection of our evolving identity and values. […]