Sustainability

LEADERS IN
SUSTAINABLE MARKETING

At Point, we believe we all have a responsibility to look after our planet and make sure we do everything possible to leave it in a better place than it currently is.

We therefore interpret our client’s needs and guide them towards the most sustainable solution to meet their requirements.

Our intention is to reduce our carbon footprint and ensure we are moving towards a more sustainable 

future by using more environmentally and responsibly sourced materials – from the board used in manufacturing structures, the plastic in our promotional items and the paper used in our print jobs.

WHAT SUSTAINABILITY
MEANS TO US

PLANET

Our firm commitment to preserving ecological balance and safeguarding natural resources paves the way for a sustainable future.

PEOPLE

We actively promote social equity, well-being, and inclusivity in all our sustainable development efforts.

FUTURE

We aim to foster economic prosperity while minimising environmental and social impacts, striving for a world where lasting viability is our legacy. 

HOW WE IMPLEMENT REUSE, REDUCTION AND RECYCLING AT POINT

REUSE

  • Modular units that can be recladded
  • Reuse of elements common to modular units and other POSM utilizing these accessories.
  • Collect and cycle primary packaging back into production facilities.

REDUCE

  • Augmented Reality samples to replace physical samples
  • Reduce use of single use accessories

RECYCLE

  • Recycle cladding from modular units
  • Recycle units after life in trade
  • Recycle primary packaging transforming it into accessories and structures.

CASE STUDIES

Point are tasked to provide an approach to drive a sustainability plan that supports the delivery of our clients sustainability objectives.

Point can provide support through the procurement activities related to the production of Print & POS materials and propose that the primary material selection be considered as the start of the change program.

METAL MODULAR STAND

To avoid the production of the units and dumping them after each campaign, the units were designed and produced from metal, to be rebranded/reused for multiple campaigns.

PODIUM DISPLAY

MDF pallet display, designed to be rebranded and allow for high volume stock placement. Due to the reusability of the unit, Point was able to reduce the overall carbon production by over 80% and decrease material use by over 90%.

BULK DISPLAY

PT Board is a lightweight, durable, and sustainable alternative for MDF. Due to its durability, this unit can withstand extended periods in store and as a result the unit was designed to be rebranded when required. The unit is produced from over 90% recyclable materials.

FREE STANDING UNIT

This FSU is produced from 18mm MDF with waterproof LEDs, glossy PU Paint Finish with Vinyl Cladding (No Lamination) with lit shelf talkers.The unit can be used rebranded and reused for at least 4 activations.

FREE STANDING UNIT

In an effort to achieve cost savings, existing corrugate board units were utilized and rebranded. Seeing as branding is all that was required, Point was able to decrease potential carbon production by 14%. Over 90% of the materials used to produce the unit can be recycled.

BULK DISPLAY

To encourage re-use, Point rebranded existing MDF units and added bridges and supports to customize the unit to a new campaign. By re-using the existing unit, Point achieved a carbon reduction of 14,6 tons.

CONDIMENT HOLDER

Locally produced and sourced branded condiment holder. The units are made entirely from recyclable materials.

PARASITE UNIT

This Sensodyne unit was manufactured from PST with APET clear fins making it sustainable option. All print is direct so no further materials need to be utilised.

PARASITE UNIT

Produced from sustainably sourced corrugated board with a machine varnish finish, resulting in a unit that can be easily recycled.

BULK DISPLAY

Produced from sustainably sourced corrugated board with a machine varnish finish, resulting in a unit that can be easily recycled.

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SUSTAINABILITY
CONSULTANCY SERVICE

PACKAGING

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UNIT BREAKDOWN

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CLADDING OPTIONS

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WHAT

CONSUMERS

HAVE TO SAY

Main banner
7/10
Consumers are asking for transparent and reliable information
8/10
Consumers say sustainability is important to very important
1/5
Consumers have boycotted a brand for not being sustainable
41%
of consumers think sustainable brands are better quality
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TO CHANGE THE
INDUSTRY FOR GOOD

BY DELIVERING SUSTAINABLE AND INNOVATIVE
SOLUTIONS, EXECUTED WITH INTEGRITY.

Who we impact: Changing industries for good.

POINT TEAM

240+ individuals

40+ Global Clients

± 160 000
individuals

1600+ Global Suppliers

± 64 000
individuals

Regional Focus

23 Countries in the AME Region

Global Partner Impact

With us servicing 40% of the globe

WITH THIS DATA WE CAN CREATE
INFORMED ACTION PLANS TO:

Increase in-store strike, product sales opportunity.

Reduce wastage, landfill, carbon emissions and overall cost.

RESULTS

Track and manage responsible disposal, as well as maintenance to reduce reproduction

Track and manage the end-to-end asset journey in real-time to assess usage and inform future campaign decisions.

Track and manage responsible disposal, as well as maintenance to reduce reproduction

Track and manage the end-to-end asset journey in real-time to assess usage and inform future campaign decisions.

EFFICIENCY IN DESIGN

Through programmes such as harmonisation, re-use and recycling initiative, aimed at our clients’ goals and meeting their long-term strategies in parallel to our operating efficiencies.

BUILDING A SUSTAINABLE FUTURE TOGETHER. JOIN US.

Point is working with the Support the Goals Initiative to achieve a high rating for sustainability.

This initiative allows us to openly advertise our commitment to sustainability and to help our supplier base
to become more sustainably minded. This has been done through internal training sessions, workshops and
ongoing review and education of sustainability within our specification creation, material choices and manufacturing.

Goals that we have impacted

At Point HQ in South Africa

Diversity & Inclusion

Our CSI projects across AME

Influence for good

In-house Systems

Supplier Initiatives

Accreditations & Partnerships

EcoVadis

The EcoVadis audit provides sustainability ratings and performance improvement tools for all our global supply chains so we can effectively monitor our suppliers’ sustainability performance.

Through this, we ensure our network is reliable, competitive and adhering to all-round sustainability to reduce risk and protect our clients, suppliers and staff.

Point was awarded Silver.

Smeta/Sedex

Point conducts mandatory second party SMETA audits on SEDEX, the online ethics and responsibility management platform, to promote and ensure responsible social and environmental practices within our supplier network. These audits cover the following ethical policies:

  • Labour
  • Respect for the laws and safety
  • Respect for the individual
  • Respect for the consumer
  • Respect for the environment

Point has the ability to ring-fence workgroups and coordinate audit reporting.

Responsible Plastic Management

Point is the first organization in the Middle East and Africa to reach “engaged” status with RPM.

This is an early step in the process, and we are still understanding the impact of becoming fully certified.​

The initiative aims at assisting organizations develop their internal processes and procedures to enable responsible management of plastic rather than eradication of plastic.

The aim is to reduce single use plastics and ensure that appropriate plastics are chosen. These plastics need to be recyclable, contain recycled content and reduce the amount of plastic utilized over all to only what is required.

This reduction informs design and ensures that units being manufactured are designed well and promote sustainability.

Support The Goals 

Point is working with the Support the Goals Initiative to achieve a high rating for sustainability.

This initiative allows us to openly advertise our commitment to sustainability and to help our supplier base to become more sustainably minded.

This has been done through internal training sessions, workshops and ongoing review and education of sustainability within our specification creation, material choices and manufacturing.

POPAI/Sustain

Sustain™ is the primary use of the POPAI platform guiding us on our decisions and material understanding for a clear measure of environmental impact using Embedded carbon and water as the measure.

This helps us understand at the design stage what items to update and how we can prove the change has a positive impact on the environmental impact.​

Additionally, POPAI is used to gain access to reports, insights, industry knowledge, training and courses. This platform is driven by insight and information provided by the industry.

This should however be used selectively as the information is predominantly UK based.

One Billion Trees Initiative (OBTI)

Point has partnered up with The Storey Group to help with our goal to support OBTI.

The OBTI aims to collectively and transparently plant one billion trees across the globe by the end of 2025. 51 billion tonnes of greenhouse gases are produced each year

EcoVadis

The EcoVadis audit provides sustainability ratings and performance improvement tools for all our global supply chains so we can effectively monitor our suppliers’ sustainability performance.

Through this, we ensure our network is reliable, competitive and adhering to all-round sustainability to reduce risk and protect our clients, suppliers and staff.

Point was awarded Silver.

Smeta/Sedex

Point conducts mandatory second party SMETA audits on SEDEX, the online ethics and responsibility management platform, to promote and ensure responsible social and environmental practices within our supplier network. These audits cover the following ethical policies:

  • Labour
  • Respect for the laws and safety
  • Respect for the individual
  • Respect for the consumer
  • Respect for the environment

Point has the ability to ring-fence workgroups and coordinate audit reporting.

Responsible Plastic Management

Point is the first organization in the Middle East and Africa to reach “engaged” status with RPM.

This is an early step in the process, and we are still understanding the impact of becoming fully certified.​

The initiative aims at assisting organizations develop their internal processes and procedures to enable responsible management of plastic rather than eradication of plastic.

The aim is to reduce single use plastics and ensure that appropriate plastics are chosen. These plastics need to be recyclable, contain recycled content and reduce the amount of plastic utilized over all to only what is required.

This reduction informs design and ensures that units being manufactured are designed well and promote sustainability.

Support The Goals 

Point is working with the Support the Goals Initiative to achieve a high rating for sustainability.

This initiative allows us to openly advertise our commitment to sustainability and to help our supplier base to become more sustainably minded.

This has been done through internal training sessions, workshops and ongoing review and education of sustainability within our specification creation, material choices and manufacturing.

POPAI/Sustain  

Sustain™ is the primary use of the POPAI platform guiding us on our decisions and material understanding for a clear measure of environmental impact using Embedded carbon and water as the measure.

This helps us understand at the design stage what items to update and how we can prove the change has a positive impact on the environmental impact.​

Additionally, POPAI is used to gain access to reports, insights, industry knowledge, training and courses. This platform is driven by insight and information provided by the industry.

This should however be used selectively as the information is predominantly UK based.

 

One Billion Trees Initiative (OBTI)

Point has partnered up with The Storey Group to help with our goal to support OBTI.

The OBTI aims to collectively and transparently plant one billion trees across the globe by the end of 2025. 51 billion tonnes of greenhouse gases are produced each year