Fads & Futures: 7th Edition
Shaping now, the next, and everything in between FADS AND FUTURES IN THE SEVENTH EDITION Marketing doesn’t sit still, and neither do we. In the seventh edition of Point’s Fads & Futures, we dive into what’s shaping the now, the next, and everything in between. We’re looking at the quick hits (the fads) and the […]
Fads & Futures: 6th Edition
Decoding Marketing Trends FADS AND FUTURES IN THE SIXTH EDITION The marketing landscape is a constantly shifting terrain. What’s trending today might be yesterday’s news tomorrow. Point Group’s Sixth Edition of “Fads & Futures” report delves into this dynamic world, analyzing both fleeting fads and enduring future trends. This blog post will highlight some of […]
Fads & Futures: September 2024 – A Trend Report From Point
Fads & Futures: September 2024 – A Trend Report From Point The World is Moving Fast: Decoding the Latest Fads & Futures Staying ahead of the curve in today’s rapidly evolving digital landscape is crucial for any brand. Our latest Fads & Futures report explores the trends shaping the cultural landscape, from the fleeting fads […]
Fads & Features: What’s Hot (and What’s Not) in Marketing #4
Fads & Futures: What’s Hot (and What’s Not) in Marketing #4 The world of marketing is a fast-moving beast. Trends pop up, vanish, and sometimes even come back around in a whole new way. It’s our job at Point to help you navigate this ever-evolving landscape, and that’s why we put together our latest report: […]
Fads & Futures: Decoding What Matters for Your Brand #3
Fads & Futures: Decoding What Matters for Your Brand #3 Summary The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world. At Point, we believe understanding both is crucial. Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They […]
Fads & Futures: Decoding What Matters for Your Brand #2
Fads & Futures: Decoding What Matters for Your Brand #2 The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world. At Point Group, we believe understanding both is crucial. Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They […]
Point – The Informal Customer – Understanding Who They Are
Point - The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction […]