How Consumers React to Visual Merchandising
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Point News Room – Smart Procurement and Sourcing Innovation
Insight Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately affects the business’s bottom line. This archaic thinking limits the potential of procurement departments, but fortunately, there are new, smarter, procurement trends that are facilitating a change in this backwards […]
Shopper Engagement: Progressive Transition
Insight The progressive transition The continuous evolution of the retail space has made the shopper harder to identify and target. Brick and mortar establishments aren’t disappearing, but the traditional shopping experience is advancing. The appealing convenience of e-commerce is influencing customer decisions and expectations, meaning marketers are being challenged to merge the digital and the […]
The Point Innovation Team
Our innovation forums are industry-specific exhibitions hosted for our clients, to showcase new ideas, process improvements and state of the art production techniques. We have a dedicated team who are always eager to take our clients business to the next level.
Innovation and efficiency – can they co-exist?
In many companies innovation and efficiency aren’t just at odds; they are at war.
Omnichannel Marketing: The Customer Connection
Insight The customer connection An ‘Always Addressable Consumer’* correctly targeted with an Omnichannel strategy will remain a Loyal Brand Advocate. They will purchase and recommend your product for as long as they feel the experience enriches their lives. One size does not fit all Maximise the brand experience Take advantage of all platforms Create the […]