Value Engineering in POSM – Marketing and Financial benefits
Value Engineering in POSM – Marketing and Financial benefits Value Engineering in POSM – Marketing and Financial benefits INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business […]
Point News Room – Promo Gifts – Reaching Premium Potential
Insight Promotional Gifts: The Premium Potential Who doesn’t like a freebie from time to time? That said promotional items and corporate gifts are a powerful part of your marketing collateral mix, and here are some of the reasons why: Relevant Across Generations Cost Effective Customizable High Recall Influencial Do they work? Promotional items rank as […]