The Informal Market
Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some […]
Point News Room – Silver for Point at EcoVadis – CSR
EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked Point in the top 30% of companies assessed in the same category. Nicholl Alexander, Head of Quality and Supplier Management, the driver behind the EcoVadis audit explains: EcoVadis is a collaborative platform […]
Point News Room – The Internet of Things – Bridge the Gap
Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies. Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at […]
How Consumers React to Visual Merchandising
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Top 7 Marketing Trends in 2019 – What You Need to Know
Top 7 Marketing Trends in 2019 – What You Need to Know Insight Customer experience leads 2019 marketing trends The latest marketing trends to watch out for this year are out. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst […]
Point News Room – Smart Procurement and Sourcing Innovation
Insight Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately affects the business’s bottom line. This archaic thinking limits the potential of procurement departments, but fortunately, there are new, smarter, procurement trends that are facilitating a change in this backwards […]
Point News Room – FinTech Trends – Deciphering AI
Point News Room - FinTech Trends - Deciphering AI Point News Room - FinTech Trends - Deciphering AI Insight Deciphering Artificial Intelligence (AI) Consumer purchasing power is drastically growing. Luckily advancements in the Financial Technology (FinTech) sector are allowing brands and businesses to reach this growing market of potential consumers. Of course with new technologies, […]
Point News Room – Opening the Floodgates on DAM
Insight Digital Asset Management (DAM) So what’s this DAM thing that you keep hearing about, and can it really make a difference to your organisation? Here’s what you really need to know about Digital Asset Management (DAM) systems: Secure Centralized 24-Hour Access Cost-Effective Intelligent Evolving The best place to start may be to explain what […]
Joining forces on Nelson Mandela Day – Point CSI CSR
Insight Joining forces on Nelson Mandela Day 18th July marked a special day in South Africa – the late Nelson Mandela’s 100th birthday, making this year’s spirit for giving and ubuntu stronger than ever before. As the South African Point team joined the rest of the country in contributing their 67 minutes to local, disadvantaged […]
Point News Room – Promo Gifts – Reaching Premium Potential
Insight Promotional Gifts: The Premium Potential Who doesn’t like a freebie from time to time? That said promotional items and corporate gifts are a powerful part of your marketing collateral mix, and here are some of the reasons why: Relevant Across Generations Cost Effective Customizable High Recall Influencial Do they work? Promotional items rank as […]
Point News Room – Point is Now Proudly a Level 2 B-BBEE
Point is pleased to announce that as of June 2018, the South African operating company has a Level 2 B-BBEE rating. As a generic company in terms of the regulations, Point has achieved Level 2 Contributor status with 51% Black Ownership and a B-BBEE procurement recognition level of 125%. Managing Director, Anthony Swart, explained the […]