Spotlight – Meet Ian Russell Our Non-Executive Chairman
Spotlight - Meet Ian Russell Our Non-Executive Chairman Point Group has announced the appointment of Ian Russell to the board as a Non-Executive Chairman. Prior to his appointment to the board, Ian Russell has occupied multiple senior leadership roles for leading companies that include Barclays, Absa, SABMiller, Telkom and notably BCX. As a renowned leader, […]
Point’s Statement On Diversity & Inclusion
2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is necessary. As we navigate through realities presented to us by Covid-19 and the Black Lives Matter movement, as a business and as individuals, it is time to review and reaffirm […]
Point News Room – Promo Merch for Informal & Modern Trade
INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market especially has serious potential as it’s a growing market for many brands. Promotional products are one of the most cost-effective marketing tactics and allow you to market your brand long […]
Value Engineering in POSM – Marketing and Financial benefits
Value Engineering in POSM – Marketing and Financial benefits Value Engineering in POSM – Marketing and Financial benefits INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business […]
Point – The Informal Customer – Understanding Who They Are
Point - The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction […]
The Informal Market
Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some […]
Point News Room – Silver for Point at EcoVadis – CSR
EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked Point in the top 30% of companies assessed in the same category. Nicholl Alexander, Head of Quality and Supplier Management, the driver behind the EcoVadis audit explains: EcoVadis is a collaborative platform […]
Point News Room – The Internet of Things – Bridge the Gap
Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies. Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at […]
How Consumers React to Visual Merchandising
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Top 7 Marketing Trends in 2019 – What You Need to Know
Top 7 Marketing Trends in 2019 – What You Need to Know Insight Customer experience leads 2019 marketing trends The latest marketing trends to watch out for this year are out. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst […]
Point News Room – Smart Procurement and Sourcing Innovation
Insight Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately affects the business’s bottom line. This archaic thinking limits the potential of procurement departments, but fortunately, there are new, smarter, procurement trends that are facilitating a change in this backwards […]
Point News Room – FinTech Trends – Deciphering AI
Point News Room - FinTech Trends - Deciphering AI Point News Room - FinTech Trends - Deciphering AI Insight Deciphering Artificial Intelligence (AI) Consumer purchasing power is drastically growing. Luckily advancements in the Financial Technology (FinTech) sector are allowing brands and businesses to reach this growing market of potential consumers. Of course with new technologies, […]