Invest your marketing
budget for the world of tomorrow.
In a world where digital transformation has accelerated how brands behave overnight, staying ahead of the curve is essential for success.
With consumer preferences shifting, technological advancements disrupting traditional models, and market dynamics constantly evolving, brands must embrace a fundamental shift in the way they reach consumers.
It’s no longer enough to focus solely on how to grow your business today; true innovation lies in looking at data, combining this with technology, mining relevant insights and building sustainable marketing solutions that invest your marketing budget, not just spending it for effect.
TECHNOLOGY SOLUTIONS THAT THINK LONG TERM.
At Point Group, we use multiple technologies to build marketing solutions that support your business, and when we couldn’t find the technology that suited our needs, we built our own.
Using this proprietary cutting-edge technology, we aim to solve business problems. Our technology and strategic thinking allow for marketing effectiveness through driving time efficiency, cost savings, sustainability benefits, and enhanced customer value across the supply chain.
Partner with us to transform your business with innovative technological marketing solutions.
THROUGH DATA MAPPING.
Set your team up for success with predictive data modelling. Through forecasting customer behaviour, organisations can gain valuable insight to make informed data-driven strategic decisions.
Our mobility data offers a powerful data mapping solution that unlocks a multitude of benefits, through our predictive modelling data platform. We leverage mobility, demographic, and category data to overlay and analyse the entire retail landscape.
From identifying optimal store locations and determining suburban store ranging to devising
cross-competitive strategies and optimising print and digital media placements, our data mapping services empower businesses to make informed, data-driven choices.
With our platform, clients gain a competitive advantage, maximise value, and tap into the vast potential of predictive modelling for unparalleled success across industries.
SHIFTING LEGACY THINKING IN MARKETING.
If the past three years have shown us anything, it’s that things can change fast. Covid-19 fundamentally shifted consumer behaviour. Brand loyalties have shifted, and a much stronger pivot to digital has disrupted industries across the board.
This shift means that CEOs and CMOs must fundamentally change the way they do business, in order to engage consumers in the same ways as they were able to.
Not only is there a need to change how to reach customers in new ways, but the ways in which
customers behave have impacted how and what we do as businesses.
Read more about these shifts in consumer behaviour and the resultant shift in marketing, and how to future-proof your business in our Whitepaper.
Read our whitepaper on sustainable leadership in marketing to find out how you can manage this change effectively.
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EMBRACE THE FUTURE
HAVE YOU PLANNED FOR TOMORROW?