Cairo, 27th November 2023 – Point Group, a South African founded leading global marketing services business, is excited to announce a significant strategic investment in a new Centralised Purchasing Centre of Excellence in Egypt. This strategic move aligns with Point Group's commitment to operational excellence, responsiveness to market dynamics, and the cultivation of economies of scale.

 Investment in Centralised Purchasing Centre:
As part of our ongoing efforts to enhance efficiency and strengthen our global footprint, Point Group will establish a state-of-the-art Centralised Purchasing Centre of Excellence in Egypt. This new centre will serve as a regional hub to streamline procurement processes, ensuring a highly governed, independent, and efficient approach to sourcing.

  The decision to open this centre comes after a thorough evaluation of industry best practices and is a testament to Point Group's dedication to re-invigorate the principles of integrity and governance that have been the foundation of our success since our inception. The Centre will play a pivotal role in fostering excellence in procurement while creating new opportunities for growth and regional leadership within the organization.

  Appointment of Group Chief Procurement Officer:
In tandem with this strategic move, Point Group is proud to announce the appointment of Mohamed AbuSamra as the Group Chief Procurement Officer. Mohamed brings a wealth of experience and expertise, particularly in the African and Middle Eastern markets. His leadership will be instrumental in steering the Centralised Purchasing Centre of Excellence towards success.

  Mohamed will be based in Egypt, a strategic decision that reflects Point Group's commitment to ensuring the right cultural, experiential, and expertise representation in the executive team. This move not only strengthens our leadership but also positions Point Group to better understand and respond to the unique needs of the markets we serve.  

Future Outlook:
As we move forward, Point Group remains committed to fostering a culture of excellence, integrity, and governance. The establishment of the Centralised Purchasing Centre of Excellence and the appointment of a new Chief Procurement Officer mark a significant step towards achieving operational excellence, and we are confident that these initiatives will contribute to our long-term success.

  We look forward to the positive impact these strategic decisions will have on our business, our employees, and the clients we serve.  Point Group remains excited about the opportunities that lie ahead and is poised for sustained growth and leadership in the global market.