Here’s the average cost per impression:
Point News Room – Promo Gifts – Reaching Premium Potential
Insight
Promotional Gifts: The Premium Potential
Who doesn’t like a freebie from time to time? That said promotional items and corporate gifts are a powerful part of your marketing collateral mix, and here are some of the reasons why:
Relevant Across Generations
Cost Effective
Customizable
High Recall
Influencial
Do they work?
Promotional items rank as one of the most effective prompts to action across generations at low cost, compared to other media, providing a ROI you can’t ignore.
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Promo Item
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Broadcast
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Print
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Radio
Promotional items take 1st place for impression ratings across the Millennials, Generation X and the Baby Boomers beating broadcast, web, print and mobile platforms.
It’s simple, people love free stuff. Research shows up to 83% of consumers like receiving promotional gifts and 53% of them use the item once a week or more.
Did you know, promotional items show the highest recall rates of Brand, Product and Message when compared to other types of media?
Recall of Brand/Company
Promo Item
80%
Print Ad
67%
TVC
60%
Internet Ad
31%
Recall of Product/Service
Promo Item
74%
Print Ad
63%
TVC
58%
Internet Ad
35%
Recall of Brand/Company AND Product/Service
Promo Item
73%
Print Ad
60%
TVC
55%
Internet Ad
28%
Another Angle
Need to boost your social media engagement? Want insight into your target market? Or simply need to push product? You will be surprised how influential a promotional gift can be.
Will take a survey
82%
Will post/comment positively about a company or product
82%
Will 'Like' a product or company page/post
41%
Are more likely to purchase a product
33%
Trending
Promotional items are without a doubt novel and seasonal. The top trends emerging in 2018 are:
Quality & Environmental Friendliness
Quality is key. If it breaks or falls apart, your brand’s reputation is at risk and so is the environment. Cheap may tick the budget box, but considering the quality of materials may save your consumer’s perception and will keep it out the landfill.
Personalisation
Make your customers feel valued by differentiating them with personalised gifts. Technology is making this easier to execute and the result delivers a powerful and memorable impression.
Tech Gadgets
Technology has become part of our every day lives, so it’s no surprise to see promotional tech based products in demand. Everything from chargers, speakers, earphones and mobile phone accessories are assured to be a hit.
Multifunctional
Notebooks and pens still remain in high demand but smart design can offer more value through multipurpose items and help tell your brand’s story.
Experiences
The dawn of the Millennials has brought back the value of experience, leading to a rise in promotional items focused on enhancing the user’s experience. People love lifestyle products that add to the creation of memories.
Customisation
But how do you ensure that this item you’ve invested in is actually going to be used over another company’s branded item? Go custom – unique, bespoke and memorable.
So now you’re worried about cost. Remember at the scale that promotional items are typically produced in, custom items are not only affordable but often available within similar lead times as imported stock items.
But maybe you don’t quite have the volume? Well not to worry, with the rise in demand for custom items, manufacturers are constantly developing new methods to achieve the same cost efficiencies in smaller production runs. Although not always possible, it’s definitely worth exploring before you purchase an ordinary, off the shelf item.