Point – Your marketing investment partner

Beating Plastic Pollution: Point’s Support on World Cleanup Day

Christian Villanueva — Fri, 19 Sep 2025 06:19:04 +0000

Beating Plastic Pollution: Point’s Support on World Cleanup Day Every year, millions of people around the globe unite on World Cleanup Day to take action against one of our planet’s most critical environmental challenges: waste. This year, the United Nations Environment Programme or UNEP, has set the theme for World Environment Day as “Beat Plastic […]

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Future Builders: Celebrating the Strength of Women Who Overcome Adversity and Serve Their Communities

Admin — Tue, 02 Sep 2025 06:44:32 +0000

Future Builders: Celebrating the Strength of Women Who Overcome Adversity and Serve Their Communities As Women’s Month kicked off, I found myself reflecting on the incredible and talented women in our global business that stretches across Africa and the Middle East. I have spent countless hours in our boardrooms, community centres, and Teams meetings, listening […]

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Fads & Futures: 7th Edition

Admin — Wed, 09 Jul 2025 05:19:02 +0000

Shaping now, the next, and everything in between FADS AND FUTURES IN THE SEVENTH EDITION Marketing doesn’t sit still, and neither do we. In the seventh edition of Point’s Fads & Futures, we dive into what’s shaping the now, the next, and everything in between. We’re looking at the quick hits (the fads) and the […]

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Fads & Futures: 6th Edition

Admin — Mon, 25 Nov 2024 03:52:14 +0000

Decoding Marketing Trends FADS AND FUTURES IN THE SIXTH EDITION The marketing landscape is a constantly shifting terrain. What’s trending today might be yesterday’s news tomorrow. Point Group’s Sixth Edition of “Fads & Futures” report delves into this dynamic world, analyzing both fleeting fads and enduring future trends. This blog post will highlight some of […]

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Fads & Futures: September 2024 – A Trend Report From Point

Admin — Thu, 10 Oct 2024 05:50:53 +0000

Fads & Futures: September 2024 – A Trend Report From Point The World is Moving Fast: Decoding the Latest Fads & Futures Staying ahead of the curve in today’s rapidly evolving digital landscape is crucial for any brand. Our latest Fads & Futures report explores the trends shaping the cultural landscape, from the fleeting fads […]

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Fads & Features: What’s Hot (and What’s Not) in Marketing #4

Admin — Thu, 18 Jul 2024 03:08:52 +0000

Fads & Futures: What’s Hot (and What’s Not) in Marketing #4 The world of marketing is a fast-moving beast. Trends pop up, vanish, and sometimes even come back around in a whole new way. It’s our job at Point to help you navigate this ever-evolving landscape, and that’s why we put together our latest report: […]

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Fads & Futures: Decoding What Matters for Your Brand #3

Pappu Sabnani — Tue, 28 May 2024 09:09:14 +0000

Fads & Futures: Decoding What Matters for Your Brand #3 Summary The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world.  At Point, we believe understanding both is crucial. Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They […]

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Embracing Change: Introducing Point Iconic

Admin — Fri, 26 Apr 2024 07:02:05 +0000

Embracing Change: Introducing Point Iconic At Point, we’ve always been driven by a commitment to innovation and growth. Today, we are pleased to announce a significant milestone in our journey: the transition from “Iconic Collective” to “Point Iconic.” This change isn’t just about a new name; it’s a reflection of our evolving identity and values. […]

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Fads & Futures: Decoding What Matters for Your Brand #2

Pappu Sabnani — Tue, 16 Apr 2024 03:30:15 +0000

Fads & Futures: Decoding What Matters for Your Brand #2 The digital landscape is a whirlwind of trends. Some fizzle out quickly, while others reshape our world.  At Point Group, we believe understanding both is crucial. Fads: Playful Signposts of Cultural Shifts Think TikTok challenges or the latest slang. Fads are fleeting yet valuable. They […]

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Point Group Wins Prestigious SABCO Award for Digital Transformation!

Pappu Sabnani — Thu, 04 Apr 2024 04:51:18 +0000

Point Group Wins Prestigious SABCO Award for Digital Transformation! We’re thrilled to announce that Point Group has been recognized for its commitment to digital innovation with the South African Business Council (SABCO) Award for Digital Transformation! This prestigious award highlights our dedication to excellence and driving positive change in the marketing procurement industry. Why We […]

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