Innovation Driven Procurement - Point - Your marketing investment partner https://pointgroup.biz/category/innovation-driven-procurement/ Your Marketing Investment Partner Mon, 14 Mar 2022 02:26:12 +0000 en-ZA hourly 1 https://wordpress.org/?v=6.8.2 How Consumers React to Visual Merchandising https://pointgroup.biz/2019/03/14/how-consumers-react-to-visual-merchandising/ Thu, 14 Mar 2019 02:06:00 +0000 https://pointgroup.biz/?p=1620 Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]

The post How Consumers React to Visual Merchandising appeared first on Point - Your marketing investment partner.

]]> Point News Room – Smart Procurement and Sourcing Innovation https://pointgroup.biz/2018/11/18/smart-procurement-sourcing-innovation/ https://pointgroup.biz/2018/11/18/smart-procurement-sourcing-innovation/#respond Sun, 18 Nov 2018 03:28:57 +0000 https://pointgroup.biz/?p=1429 Insight Sourcing Innovation Alarmingly procurement is still viewed as a financial activity or an administrative process, rather than as an operational strategic activity that ultimately affects the business’s bottom line. This archaic thinking limits the potential of procurement departments, but fortunately, there are new, smarter, procurement trends that are facilitating a change in this backwards […]

The post Point News Room – Smart Procurement and Sourcing Innovation appeared first on Point - Your marketing investment partner.

]]> https://pointgroup.biz/2018/11/18/smart-procurement-sourcing-innovation/feed/ 0 Shopper Engagement: Progressive Transition https://pointgroup.biz/2017/03/22/shopper-engagement-progressive-transition/ https://pointgroup.biz/2017/03/22/shopper-engagement-progressive-transition/#respond Wed, 22 Mar 2017 13:49:00 +0000 https://pointgroup.biz/?p=1819 Insight The progressive transition The continuous evolution of the retail space has made the shopper harder to identify and target. Brick and mortar establishments aren’t disappearing, but the traditional shopping experience is advancing. The appealing convenience of e-commerce is influencing customer decisions and expectations, meaning marketers are being challenged to merge the digital and the […]

The post Shopper Engagement: Progressive Transition appeared first on Point - Your marketing investment partner.

]]> https://pointgroup.biz/2017/03/22/shopper-engagement-progressive-transition/feed/ 0 The Point Innovation Team https://pointgroup.biz/2016/11/12/the-point-innovation-team/ https://pointgroup.biz/2016/11/12/the-point-innovation-team/#respond Sat, 12 Nov 2016 13:28:00 +0000 https://pointgroup.biz/?p=1807 The post The Point Innovation Team appeared first on Point - Your marketing investment partner.

]]> https://pointgroup.biz/2016/11/12/the-point-innovation-team/feed/ 0 Innovation and efficiency – can they co-exist? https://pointgroup.biz/2016/09/05/innovation-and-efficiency-can-they-co-exist/ Mon, 05 Sep 2016 11:07:00 +0000 https://pointgroup.biz/?p=1699 In many companies innovation and efficiency aren’t just at odds; they are at war.

The post Innovation and efficiency – can they co-exist? appeared first on Point - Your marketing investment partner.

]]> Omnichannel Marketing: The Customer Connection https://pointgroup.biz/2016/02/07/omnichannel-marketing-the-customer-connection/ https://pointgroup.biz/2016/02/07/omnichannel-marketing-the-customer-connection/#respond Sun, 07 Feb 2016 10:46:00 +0000 https://pointgroup.biz/?p=1715 Insight The customer connection An ‘Always Addressable Consumer’* correctly targeted with an Omnichannel strategy will remain a Loyal Brand Advocate. They will purchase and recommend your product for as long as they feel the experience enriches their lives. One size does not fit all Maximise the brand experience Take advantage of all platforms Create the […]

The post Omnichannel Marketing: The Customer Connection appeared first on Point - Your marketing investment partner.

]]> https://pointgroup.biz/2016/02/07/omnichannel-marketing-the-customer-connection/feed/ 0