Digital - Point - Your marketing investment partner https://pointgroup.biz/category/digital/ Your Marketing Investment Partner Thu, 04 Apr 2024 07:16:39 +0000 en-ZA hourly 1 https://wordpress.org/?v=6.8.2 Point Group Wins Prestigious SABCO Award for Digital Transformation! https://pointgroup.biz/2024/04/04/point-group-wins-prestigious-sabco-award-for-digital-transformation/ https://pointgroup.biz/2024/04/04/point-group-wins-prestigious-sabco-award-for-digital-transformation/#respond Thu, 04 Apr 2024 04:51:18 +0000 https://pointgroup.biz/?p=5841 Point Group Wins Prestigious SABCO Award for Digital Transformation! We’re thrilled to announce that Point Group has been recognized for its commitment to digital innovation with the South African Business Council (SABCO) Award for Digital Transformation! This prestigious award highlights our dedication to excellence and driving positive change in the marketing procurement industry. Why We […]

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]]> https://pointgroup.biz/2024/04/04/point-group-wins-prestigious-sabco-award-for-digital-transformation/feed/ 0 Point News Room – The Internet of Things – Bridge the Gap https://pointgroup.biz/2019/04/23/the-internet-of-things/ https://pointgroup.biz/2019/04/23/the-internet-of-things/#respond Tue, 23 Apr 2019 03:47:49 +0000 https://pointgroup.biz/?p=1386 Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies. Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at […]

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]]> https://pointgroup.biz/2019/04/23/the-internet-of-things/feed/ 0 Top 7 Marketing Trends in 2019 – What You Need to Know https://pointgroup.biz/2019/02/13/top-7-marketing-trends-in-2019/ https://pointgroup.biz/2019/02/13/top-7-marketing-trends-in-2019/#respond Wed, 13 Feb 2019 07:08:57 +0000 https://pointgroup.biz/?p=1414 Top 7 Marketing Trends in 2019 – What You Need to Know Insight Customer experience leads 2019 marketing trends The latest marketing trends to watch out for this year are out. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst […]

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]]> https://pointgroup.biz/2019/02/13/top-7-marketing-trends-in-2019/feed/ 0 Point News Room – FinTech Trends – Deciphering AI https://pointgroup.biz/2018/09/19/fintech-deciphering-ai/ https://pointgroup.biz/2018/09/19/fintech-deciphering-ai/#respond Wed, 19 Sep 2018 04:09:56 +0000 https://pointgroup.biz/?p=1461 Point News Room - FinTech Trends - Deciphering AI Point News Room - FinTech Trends - Deciphering AI Insight Deciphering Artificial Intelligence (AI) Consumer purchasing power is drastically growing. Luckily advancements in the Financial Technology (FinTech) sector are allowing brands and businesses to reach this growing market of potential consumers. Of course with new technologies, […]

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]]> https://pointgroup.biz/2018/09/19/fintech-deciphering-ai/feed/ 0 Counting Clicks Matters – Top Trends for Online Engagement https://pointgroup.biz/2018/06/11/online-engagement-counting-the-clicks/ https://pointgroup.biz/2018/06/11/online-engagement-counting-the-clicks/#respond Mon, 11 Jun 2018 05:14:19 +0000 https://pointgroup.biz/?p=1574 Insight Counting the Clicks The digital marketing space is forever evolving, as are the longstanding tools and platforms which seem to be unwavering. As the spend on digital marketing continues to increase, here are some trends worth watching to stay relevant and ahead of the curb. Rise of chat bots More video content The Art […]

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]]> https://pointgroup.biz/2018/06/11/online-engagement-counting-the-clicks/feed/ 0 Point News Room – Digital in Retail 101 – How you can use it https://pointgroup.biz/2018/04/21/digital-in-retail-digital-101/ https://pointgroup.biz/2018/04/21/digital-in-retail-digital-101/#respond Sat, 21 Apr 2018 05:36:48 +0000 https://pointgroup.biz/?p=1598 Insight Digital 101 Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how the shopping experience takes place. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: Applications are endless, keep your objectives […]

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