Retail Archives - Point - Your marketing investment partner

Point News Room – How Consumers React to Visual Marketing

Admin — Thu, 08 Jul 2021 03:20:04 +0000

Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]

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Point News Room – Digital in Retail – From Bricks to Bytes

Admin — Sat, 08 May 2021 02:24:46 +0000

INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: […]

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Point News Room – Digital in Retail 101 – How you can use it

Admin — Sat, 21 Apr 2018 05:36:48 +0000

Insight Digital 101 Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how the shopping experience takes place. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: Applications are endless, keep your objectives […]

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