Informal Market Archives - Point - Your marketing investment partner https://pointgroup.biz/category/informal-market/ Your Marketing Investment Partner Mon, 14 Mar 2022 02:04:15 +0000 en-ZA hourly 1 https://wordpress.org/?v=6.8.2 Point News Room – Promo Merch for Informal & Modern Trade https://pointgroup.biz/2019/08/29/promotional-merchandise-for-informal-modern-trade/ https://pointgroup.biz/2019/08/29/promotional-merchandise-for-informal-modern-trade/#respond Thu, 29 Aug 2019 02:53:59 +0000 https://pointgroup.biz/?p=1267 INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market especially has serious potential as it’s a growing market for many brands. Promotional products are one of the most cost-effective marketing tactics and allow you to market your brand long […]

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]]> https://pointgroup.biz/2019/08/29/promotional-merchandise-for-informal-modern-trade/feed/ 0 Point – The Informal Customer – Understanding Who They Are https://pointgroup.biz/2019/06/25/the-informal-customer/ https://pointgroup.biz/2019/06/25/the-informal-customer/#respond Tue, 25 Jun 2019 04:02:50 +0000 https://pointgroup.biz/?p=1334 Point - The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction […]

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]]> https://pointgroup.biz/2019/06/25/the-informal-customer/feed/ 0 The Informal Market https://pointgroup.biz/2019/05/20/the-informal-market/ https://pointgroup.biz/2019/05/20/the-informal-market/#respond Mon, 20 May 2019 06:23:03 +0000 https://pointgroup.biz/?p=1363 Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some […]

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