13 Feb Top 7 Marketing Trends in 2019
The latest marketing trends to watch out for this year are out. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst redefining influencer marketing.
According to Forrester Consulting, a fundamental theme for 80% of marketers and brands all over the world is the improvement of the overall customer experience to, you guessed it, increase customer loyalty. We can expect to see a greater focus on personalisation and immersive digital customer experiences.
Here’s a quick look at this year’s marketing trends:
We can expect to see brands adjust their influencer marketing strategies around micro-influencers aka. ‘real people’, as target audiences are more likely to engage with them.
is the estimated number of minutes people will spend in a day on online shopping, social media, and streaming music & videos in 2019.