Promotional Gifts: The Premium Potential

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03 Jul Promotional Gifts: The Premium Potential

Posted at 06:52h in Innovation by

Insight

The premium potential

Who doesn’t like a freebie from time to time? That said promotional items and corporate gifts are a powerful part of your marketing collateral mix, and here are some of the reasons why:

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Relevant across generations

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Cost-effective

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Customisable

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High recall

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Influencial

Do they work?

Promotional items rank as one of the most effective prompts to action across generations at low cost, compared to other media, providing a ROI you can’t ignore.

 

Here’s the average cost per impression:

$0.005

PROMO ITEM

$0.018

BROADCAST

$0.029

PRINT

$0.059

RADIO

Promotional items take 1st place for impression ratings across the Millennials, Generation X and the Baby Boomers beating broadcast, web, print and mobile platforms.

It’s simple, people love free stuff. Research shows up to 83% of consumers like receiving promotional gifts and 53% of them use the item once a week or more.

Did you know, promotional items show the highest recall rates of Brand, Product and Message when compared to other types of media?
PROMO ITEM0%
PRINT AD0%
TVC0%
INTERNET AD0%

Recall of Brand/Company

PROMO ITEM0%
PRINT AD0%
TVC0%
INTERNET AD0%

Recall of Product/Service

PROMO ITEM0%
PRINT AD0%
TVC0%
INTERNET AD0%

Recall of Brand/Company AND Product/Service

Another angle

Need to boost your social media engagement? Want insight into your target market? Or simply need to push product? You will be surprised how influential a promotional gift can be.

Will take a survey0%

Will post/comment positively about a company or product0%

Will 'Like' a product or company page/post0%

Are more likely to purchase a product0%

Trending

Promotional items are without a doubt novel and seasonal. The top trends emerging in 2018 are:
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Quality & Environmental Friendliness

Quality is key. If it breaks or falls apart, your brand’s reputation is at risk and so is the environment. Cheap may tick the budget box, but considering the quality of materials may save your consumer’s perception and will keep it out the landfill.
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Personalisation

Make your customers feel valued by differentiating them with personalised gifts. Technology is making this easier to execute and the result delivers a powerful and memorable impression.
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Tech Gadgets

Technology has become part of our every day lives, so it’s no surprise to see promotional tech based products in demand. Everything from chargers, speakers, earphones and mobile phone accessories are assured to be a hit.
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Multifunctional

Notebooks and pens still remain in high demand but smart design can offer more value through multipurpose items and help tell your brand’s story.
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Experiences

The dawn of the Millennials has brought back the value of experience, leading to a rise in promotional items focused on enhancing the user’s experience. People love lifestyle products that add to the creation of memories.

Customisation

But how do you ensure that this item you’ve invested in is actually going to be used over another company’s branded item? Go custom – unique, bespoke and memorable.
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So now you’re worried about cost. Remember at the scale that promotional items are typically produced in, custom items are not only affordable but often available within similar lead times as imported stock items.

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But maybe you don’t quite have the volume? Well not to worry, with the rise in demand for custom items, manufacturers are constantly developing new methods to achieve the same cost efficiencies in smaller production runs. Although not always possible, it’s definitely worth exploring before you purchase an ordinary, off the shelf item.

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Point Forward
pointforward@pointgroup.biz

Point Forward is a thought leadership article intended to spark conversation and explore new ideas, technologies and trends in the world of marketing collateral. At Point, we actively encourage collaboration, problem-solving and reimagination because innovation is ingrained in our culture and mindset. There is always a better way to approach design, business, technology, and everything in-between, and Point is committed to finding it within ourselves, partners, suppliers and clients.