03 Jul Promotional Gifts: The Premium Potential
Who doesn’t like a freebie from time to time? That said promotional items and corporate gifts are a powerful part of your marketing collateral mix, and here are some of the reasons why:
Promotional items take 1st place for impression ratings across the Millennials, Generation X and the Baby Boomers beating broadcast, web, print and mobile platforms.
It’s simple, people love free stuff. Research shows up to 83% of consumers like receiving promotional gifts and 53% of them use the item once a week or more.
Did you know, promotional items show the highest recall rates of Brand, Product and Message when compared to other types of media?
Recall of Brand/Company
Recall of Product/Service
Recall of Brand/Company AND Product/Service