POSM - Point - Your marketing investment partner https://pointgroup.biz/category/posm/ Your Marketing Investment Partner Mon, 14 Mar 2022 02:01:27 +0000 en-ZA hourly 1 https://wordpress.org/?v=6.8.2 Value Engineering in POSM – Marketing and Financial benefits https://pointgroup.biz/2019/07/30/value-engineering-in-posm/ https://pointgroup.biz/2019/07/30/value-engineering-in-posm/#respond Tue, 30 Jul 2019 03:12:28 +0000 https://pointgroup.biz/?p=1313 Value Engineering in POSM – Marketing and Financial benefits Value Engineering in POSM – Marketing and Financial benefits INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business […]

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]]> https://pointgroup.biz/2019/07/30/value-engineering-in-posm/feed/ 0 Point – The Informal Customer – Understanding Who They Are https://pointgroup.biz/2019/06/25/the-informal-customer/ https://pointgroup.biz/2019/06/25/the-informal-customer/#respond Tue, 25 Jun 2019 04:02:50 +0000 https://pointgroup.biz/?p=1334 Point - The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction […]

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]]> https://pointgroup.biz/2019/06/25/the-informal-customer/feed/ 0 Point News Room – Digital in Retail 101 – How you can use it https://pointgroup.biz/2018/04/21/digital-in-retail-digital-101/ https://pointgroup.biz/2018/04/21/digital-in-retail-digital-101/#respond Sat, 21 Apr 2018 05:36:48 +0000 https://pointgroup.biz/?p=1598 Insight Digital 101 Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how the shopping experience takes place. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: Applications are endless, keep your objectives […]

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