How Consumers React to Visual Marketing
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Digital in Retail: From Bricks to Bytes
INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: […]
Sustainability: Green Fingers
INSIGHT Reap what you sow. There has been an undeniable shift in the world’s mindset towards sustainability and “going green”. As consumers find ways to leave a smaller carbon footprint, businesses and brands have to follow suit. Luckily, consumers are willing to pick up some of the bill, with 66% or the respondents in a […]
Point Group welcomes Ian Russell as Non-Executive Chairman
Point Group has announced the appointment of Ian Russell to the board as a Non-Executive Chairman. Prior to his appointment to the board, Ian Russell has occupied multiple senior leadership roles for leading companies that include Barclays, Absa, SABMiller, Telkom and notably BCX. As a renowned leader, disruptor and entrepreneur, he has left an enduring […]
Point’s Statement On Diversity & Inclusion
2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is necessary. As we navigate through realities presented to us by Covid-19 and the Black Lives Matter movement, as a business and as individuals, it is time to review and reaffirm […]
Promotional Merchandise for Informal & Modern Trade
INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market especially has serious potential as it’s a growing market for many brands. Promotional products are one of the most cost-effective marketing tactics and allow you to market your brand long […]
Value Engineering in POSM
INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business goals like budget reductions, Value Engineering is a multi-faceted, complex process in POSM development. It requires expertise in […]
The Informal Customer
Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction is less prescriptive, but relies on a more personalised approach […]
The Informal Market
Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some […]
EcoVadis awards Point Silver
EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked Point in the top 30% of companies assessed in the same category. Nicholl Alexander, Head of Quality and Supplier Management, the driver behind the EcoVadis audit explains: EcoVadis is a collaborative platform […]
The Internet of Things
Insight The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies. Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at […]
Top 7 Marketing Trends in 2019
Insight Customer experience leads 2019 marketing trends The latest marketing trends to watch out for this year are out. There’s definitely a theme in this year’s marketing trends, as customer experience takes center stage supported by fast progressing digital and AI technologies whilst redefining influencer marketing. 0 Percent According to Forrester Consulting, a fundamental theme for […]