Point Group – H1 2022 Trading Update
Read our latest trading update for the first half of the year and understand where we’re seeing positive growth in this very challenging trading environment.
Point News Room – How We Tackle the Plastic Problem
Insight Tackling the Plastic Problem For the past eight years, we have been committed to the responsible and sustainable use of plastics in our business. As a part of this commitment, we recently reached ‘engaged’ status with non-profit social enterprise and membership organisation, Responsible Plastic Management (RPM) Program, who help organisations identify and reduce problem […]
Point News Room – How Consumers React to Visual Marketing
Insight On average, retail outlets contain about 30,000 SKU’s that are supported by nearly 10,000 pieces of marketing material. So, with all this stimulus vying for the shopper’s attention, where do marketer’s start? How can marketers effectively utilise visual merchandising to influence shopper decisions, and to better understand the overall consumer behaviour? We have some […]
Point News Room – Digital in Retail – From Bricks to Bytes
INSIGHT A Quick Recap. From bricks to bytes Digital shopper engagement in the retail environment enables the recognition of a shopper in-store, but also contributes to better understanding of how shopper experience takes place in retail. By making use of digital tools, the following three pointers ensure you make an appropriate choice for your needs: […]
Point – Our Take on Sustainability and Green Fingers
Point - Our Take on Sustainability and Green Fingers Point - Our Take on Sustainability and Green Fingers Point - Our Take on Sustainability and Green Fingers INSIGHT Reap what you sow. There has been an undeniable shift in the world’s mindset towards sustainability and “going green”. As consumers find ways to leave a smaller […]
Spotlight – Meet Ian Russell Our Non-Executive Chairman
Spotlight - Meet Ian Russell Our Non-Executive Chairman Point Group has announced the appointment of Ian Russell to the board as a Non-Executive Chairman. Prior to his appointment to the board, Ian Russell has occupied multiple senior leadership roles for leading companies that include Barclays, Absa, SABMiller, Telkom and notably BCX. As a renowned leader, […]
Point’s Statement On Diversity & Inclusion
2020 has changed our “normal”. This year is challenging us to change our way of: working; thinking; and living. Change is uncomfortable, but it is necessary. As we navigate through realities presented to us by Covid-19 and the Black Lives Matter movement, as a business and as individuals, it is time to review and reaffirm […]
Point News Room – Promo Merch for Informal & Modern Trade
INSIGHT Giving your brand longevity Promotional mechandise in the informal and modern trade has ample opportunity for building brand recognition, reputation and sales. The informal market especially has serious potential as it’s a growing market for many brands. Promotional products are one of the most cost-effective marketing tactics and allow you to market your brand long […]
Value Engineering in POSM – Marketing and Financial benefits
Value Engineering in POSM – Marketing and Financial benefits Value Engineering in POSM – Marketing and Financial benefits INSIGHT Both a marketing and business advantage Did you know, the Value Engineering of Point of Sale Merchandise (POSM) units has both Marketing and Financial benefits to a business? From in-store marketing advantage to serving broader business […]
Point – The Informal Customer – Understanding Who They Are
Point - The Informal Customer – Understanding Who They Are Insight Understanding who is the informal customer The main difference between formal and informal customer interactions is how the relationship is built and maintained. The formal trade market’s interactions are established and grounded on integrity, shopper experience and location convenience. Whilst the informal traders’ interaction […]
The Informal Market
Insight Leveraging the consumer spend of the grey economy For as long as we can remember, the informal market has been significantly neglected by big-brand marketers due to failure of understanding this market. 0 Percent Recent research by leading agencies has identified that informal trading can make up north of 40% of the economy in some […]
Point News Room – Silver for Point at EcoVadis – CSR
EcoVadis awards Point Silver We are proud to announce that EcoVadis has awarded Silver to Point in recognition for our CSR achievement. The EcoVadis audit has ranked Point in the top 30% of companies assessed in the same category. Nicholl Alexander, Head of Quality and Supplier Management, the driver behind the EcoVadis audit explains: EcoVadis is a collaborative platform […]