23 Apr The Internet of Things
The Internet of Things is an extension of internet connectivity to physical objects and inanimate things. IoT bridges the gap between the physical world, as we know it, and the digital realm using independently connected technologies.
Why? To collect and exchange previously unobtainable data and to enable a new category of services aimed at improving the quality of life and productivity of individuals, society & enterprises.
We have the data, but how do you truly be customer-centric and data-driven champions? Employ IoT.
Marketers are already using IoT connected technologies to analyse customer buying habits across multiple digital platforms and to gather previously unobtainable data about how consumers interact with devices and products.
The focus going forward will be to:
From a digital perspective, the continuous developments in IoT connected technologies has awarded marketers the opportunity to extract consumer data from all stages & touch points of the omnichannel.
The outcome? A relationship between brand and customer that is based on facts, is relevant, and helpful.
More connectivity (via smart products or social media)
Leads to more data (customer or product feedback)
Leads to smarter data
Leads to more relevant campaigns
Leads to more customer engagement
As a brand, here are some of the strategies you may want to consider unlocking in order to harness the true value of IoT: