07 Feb Omnichannel Marketing: The Customer Connection
An ‘Always Addressable Consumer’* correctly targeted with an Omnichannel strategy will remain a Loyal Brand Advocate. They will purchase and recommend your product for as long as they feel the experience enriches their lives.
The End Goal
is creating Brand Advocates, achieved through a mix of coordinated cross-channel engagements including personalised communication which delivers a meaningful and relevant brand experience.
Why Brand Advocates?
because they become your loyal customer base and contribute to your overall strategy through referrals, recommendations and reviews of their experiences.
The question now is, to whom, when and how to deliver the messaging?
According to an IBM study, only 10% of data collected is being effectively utilised, meaning that 90% of data is misinterpreted and become lost opportunities.
Big Data, is a generic term used to describe large data sets comprised from continuous sources (i.e. purchases, blogs, websites, surveys, email, tweets and likes etc.)
How to spot an ‘Always Addressable Consumer’*
*Source: Kobie Marketing